Written and proclaimed at the Institute of Contemporary Arts on an evening
in December 1963, the manifesto was published in January 1964. First things first was an attempt to make graphic design critical and move it away from the consumerist attitude of the times.

Written and proclaimed at the Institute of Contemporary Arts on an evening
in December 1963, the manifesto was published in January 1964. First things first was an attempt to make graphic design critical and move it away from the consumerist attitude of the times.

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